Change Makers

We have known and worked together collaboratively for over ten years. To achieve the project goals, this collection of savvy marketing professionals will come together to create a targeted solution to support your project, engage and reach your audience, and maintain momentum throughout the campaign.

We are here to help match your marketing goals to the best talent that delivers over and above your expectations. When you invest in the right talent, you will be assured of better marketing results. Call or email today to let us help you tell your story.

Get in touch

We at RLB STRATEGY know that finding the right resources for your marketing services is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

CONTACT US TODAY ▸

Team

owner, president

Russell Bodnar

Russell takes complex business challenges and distills them into strategically focused and actionable plans. His 20-year career and approach is to understand the client’s business first, then provide options that lead to smart decisions. He provides thought-leadership and solutions that keep pace with clients’ greatest challenges to quickly adapt to customer preferences and trends. Russell earned his MBA at Michigan State University Eli Broad College of Business and his B.A. in Marketing at Purdue University.

Education

Michigan State University
MBA, 2017

Purdue UNIVERSITY
B.A., Advertising, 1989

Client Portfolio

Adidas, Audi A4, Bloomingdale’s, Brown Shoe Company, Columbia, Champion, Chico’s FAS, LAT Apparel, Luxottica Retail (LensCrafters/Sunglass Hut), NIKE, Paul Stewart, S&S Activewear, The Home Depot, Victoria’s Secret, theoprahstore.com, Whirlpool Portfolio of Brands

Business Categories

Start Ups, Digitally Native Retail, Enterprise Marketing, CPG and Apparel, Durable Goods, Healthcare, and Beauty

creative design

Jackie Dodge

Jackie owns the graphic design firm JDodge Art & Design and has more than ten years’ experience as an Associate Creative Director with numerous Michigan advertising agencies. Her experience ranges from branding from scratch to preserving those that have been recognizable for a century. Jackie’s portfolio includes local and small business to Fortune 500 companies including such iconic brands as Stryker and Whirlpool.

Education

Ferris State University
B.S. Visual Design

Client Portfolio

Stryker, Whirlpool Corporation, Renaissance Athletics
Habitat for Humanity, Krasl Art Center, United Way

developer

Brian Humes

As owner of Two Piers Interactive, Brian’s fluency and expertise deliver websites that delight and inform. His skillfulness across nearly every platform as well as HTML, CSS and JavaScript mean his sites are easy to manage, functional, and meet the needs of the user and owner. Through collaborative work with his clients and site designers, Brian builds a foundation for client success with his ability to consider all options and priorities ensuring the best user experience for business and their customers.

Learn more at www.twopiers.com

Client Portfolio

ShopPennisulas.com, LineDrive, Ronningen Research
Baroda Village, Krasl Art Center

content creator

Krista Nugent

Krista helps you connect with your audiences on relevant and impactful levels, drawing from experience across a variety of industries including pharmaceutical, medical manufacturing, retail, marketing, public relations, print & TV news, and non-profit. Her strengths and position lie in her understanding of the day-to-day operations of safely and efficiently managing facilities of all scales and understanding the considerations manufacturers face when addressing facility costs, production efficiencies, and employee health and wellbeing.

Education

Michigan State University

B.A. English

creative writer

Lisa Peterson

Lisa is a passionate storyteller. Whether it’s a person, place, or brand, she is skilled at researching and organizing information to create engaging and authentic content. Her talent lies in her deep curiosity, the connection she makes with the subject, and her ability to craft a story from an interesting perspective. Through creative storytelling, Lisa can tap into a personality in a captivating way with a message that inspires and aligns with her audience.

Learn more at www.lisapwrites.com

content writer

Andrea Hoyt

Andrea is a writer and editor who takes pleasure in creating focused, emotionally relevant content across a variety of channels and platforms. With a background in editorial, advertising, eCommerce and UX writing, she is equally comfortable with the long and short forms. Andrea’s work includes digital experiences and content marketing for big brands such as Maytag and Whirlpool as well as small eCommerce sites and start-ups. She’s also written and edited for niche print and digital publications.

Learn more at https://www.linkedin.com/in/hoytandrea/